The US Foods team wanted to find a way to improve their Metro Deli® brand packaging so that it is even easier for its customers to use these products. They wanted a package that both protected the product and saved time in the back of the house.
They found the solution with CRYOVAC® brand Grip & Tear® packaging solutions. These vacuum-packaged bags have an easy-open feature that completely eliminates the need for cutting tools, produces a straight, consistent tear, and helps maintain optimal freshness and appealing optics with its skin-tight shrink packaging. With more than 20 deli meat SKUs in the Metro Deli line, the CYROVAC® brand team set out to deliver an innovative packaging solution that would meet the needs of each individual product and size.
To assist in this undertaking, the US Foods team shipped 21 SKUs to kbo live corporate headquarters. The US Foods team then traveled to the kbo live facility so that alongside the CRYOVAC® brand team, they could begin working to determine which Grip & Tear bag and features aligned best with each unique SKU in the Metro Deli line. This hands-on approach allowed both parties to see firsthand which Grip & Tear feature best worked for each product.
“We decided to partner with kbo live to use their Grip & Tear technology. By eliminating the need for a tool to open the packages, Grip & Tear provides a solution that is both easier and safer for our operators to use.”
— Todd Jongen, US Foods Director of Packaging Science